7 Ways to Grow Your Interior Design Business in 2019
It's A Dovely New Year!
The holidays have officially come to an end and the world is doing its best to get back into a regular daily routine. While some of us kick off the new year with setting new goals or hitting the gym to work off all of the extraordinary holiday feasts, others are getting organized and looking for ways to help their business thrive in 2019. Whether it be perfecting your social media presence, landing an editorial spot in a national publication, getting your finances in order, or streamlining your procurement process, sitting down and creating SMART goals (goals that are specific, measurable, achievable, relevant and timely) is the first step to success. After all, at the end of this year when you sit down to reflect on 2019, you want to be able to see exactly how far you’ve come and what you achieved.
With that said, we want to share some of our tips for growing your business in 2019.
7 Ways to Grow Your Interior Design Business in 2019
1. Know your brand, and create a culture that aligns with it well
Who are you? What is your brand? Do your customers know who you are? If you haven’t already, take the time to reflect and discover exactly who you are, and how to best convey your brand. Even for seasoned designers and more established firms, taking the time to do regular check-ins on your brand, is a great practice to start implementing. This practice creates space for accountability and allows you to ensure you’re staying true to yourself and company values. Maintaining a consistent brand will allow you to build credibility in the market, establish trust among colleagues and partners, and effectively communicate to your audience in the most authentic way possible. Establishing brand lays the foundation; your company culture will follow as a result.
2. Use your resources
Somewhere along the way, social media took over and gave us all the opportunity to promote, network and grow our respective brands. For some, staying active on social media seems like just another action item to add to the already lengthy to-do list. However, the greatest part of using social media is that you’re exercising compounding marketing - the smartest tactic you can take, and it’s something you have complete control over. Gaining traction on social media can certainly take some time, but it is a powerful tool essential to growing your online presence. Producing consistent content that provides value to your clients will help you gain attention and establish authority in the marketplace. Take advantage! If you feel overwhelmed at the thought of producing post-worthy material on a regular basis, there are plenty of resources and strategies out there that can help offset this burden. Send us a message to learn more.
3. Finance and bookkeeping
When it comes to running your own business, the financial health of your organization is a top priority. It’s imperative to know exactly how much money you have, and where it is going, at all times. With that being said, bookkeeping is a skill set that not everyone has. Finding an expert that lives and breathes numbers, can help keep your accounting straight, and is well worth your investment in the long run.
4. Invest in high quality photography
You have spent hours creating beautiful designs for your clients. You may have also spent hours developing a flawless approach to your Instagram… but what does it matter if your images don’t measure up to the caliber of design you are providing for your clients? Are your images strong enough to pull in the right audience and engage with them? Take pride in your work and get it photographed by someone who understands the industry. After all, it is truly art!
It is also important to understand the different levels of photography your design business needs. Of course, you want all of your photography to be a quality and accurate representation of your work, but there is a difference between photography suitable for social media and photography suitable for editorial pitching. For example, if your budget allows, you will want to invest in higher level photography for editorial pitching, while social media photography can be less expensive, while still serving as a beautiful portrayal of your brand.
5. Reflect on the past
It’s important to take time to reflect and acknowledge your past successes and failures, and what they stemmed from. Look at all the angles. Why did one thing work, while something else didn’t? What can you do differently? Maybe you want to spend some time at the beginning of each week identifying your top 3 priorities for the week to help keep you focused on the most important tasks. Another great strategy is to spend time each quarter identifying new goals and revisiting the progress you’ve made on goals you’ve set for the year. In other times, you may just be stuck and need to seek encouragement and advice from a trusted colleague, friend or mentor. In many cases, business owners need a completely outside perspective and someone who can provide unbiased feedback, as well as support for growing your business. If this sounds like you, consider tip number seven.
As a designer, it’s easy to get bogged down with the time required to order, track and expedite your items. This new year, consider an in-house or outsourced solution to procurement. The less time you are spending on the phone with vendors; the more time you have to focus on designing beautiful spaces for existing clients, as well as finding new clients.
7. Hire or consult with The Dove Agency for any or all of the above
When it comes to your business, the design process is the most important part. Let us come alongside you to support your marketing and financial goals for 2019, so you can focus on what you do best, designing and creating. The Dove Agency offers a range of services from marketing to procurement to financial solutions, and we can take on as little or as much as you would like. We are a team of highly qualified experts who know the industry and take pleasure in running your back office.
In the meantime, we would love to hear your thoughts and learn more about what has worked for you in the past, and even what hasn’t. If you feel inspired, write into us with your thoughts and stories for a chance to be featured on our Instagram Designer Spotlight Series. You can also connect with us on Instagram or Facebook.
We hope everyone has a fabulous year filled with lots of success. Cheers!
*Artwork by Hunt Slonem