Marketing Service Highlight | Is your brand positioned perfectly?
The Dove Agency's public relations and brand development teams work together strategically to position clients for press success! In order to be ready for our PR pros to dive into pitching for editorial opportunities, we advise clients to be "pitch-perfect." Today, we're sharing some practical tools that will have you "hot off the press" in no time.
The first step to “pitch-perfect” is to make sure your digital home is flawless. This starts with ensuring you have a professional website that incorporates outstanding photography and is organized in a user-friendly way. Editorial photography is critical on your website portfolio, and while it's an investment, it's worth it! Since your website directly reflects who you are as a designer, a visual display of your work is a must. With that being said, as you promote your brand, it's important to understand what makes your firm stand out, the personality of your brand, and the type of aesthetic you're showcasing.
This leads us to our next point – tell your story! Your project portfolio is crucial in the industry, but so is telling your story and what makes you unique in the industry. Personality is key when attracting potential clients and positioning yourself with editors. Telling your story allows others to have a deeper understanding of your brand and who they're working with. If you don't know what makes you stand out, engage The Dove Agency for a brand assessment.
In the same way that your website is a reflection of your brand, so is your social media. The next step to becoming “pitch-perfect” is creating a beautiful social media presence. Instagram is your second portfolio home and needs just as much care and attention as your website. One of the ways you can incorporate this is by creating a grid that flows. Each individual square or image is then posted to create a larger masterpiece of your Instagram profile as a whole. A grid layout helps with the overall design of your Instagram feed, showing off your own brand feel with inviting colors and visually pleasing designs. Carefully planning each post can go a long way when it comes to the overall look of your platform as well as attracting potential clients and editors to your feed.
By utilizing the tools Instagram has to offer, you can create yet another space to tell your story and keep followers, clients, potential clients, and editors engaged. Instagram stories are a great way to make anyone new to your brand feel welcomed and allow followers to continue getting to know your brand and team authentically. Are you “pitch perfect”? If so, our PR pros would love to help you achieve editorial placements. Not there yet? Our brand development team is here to help.