Read Between the Data
The vast world of data and analytics received from website traffic, social media, and digital advertising can be a tough one to navigate and manage. Here at The Dove Agency, we monitor your analytics, help you understand the data, and advise on strategic marketing decisions based off these trends. From Google Analytics to Facebook and everything in between, our digital team keeps your marketing goals on track. Below is a snapshot of just a few of the platforms we use to gather analytics and make informed decisions on your digital marketing strategy.
Google Analytics is one of the leading tools in gathering data, and we use it to carefully track your online activity. This software allows you to see vast amounts of data ranging from how users find your site to what devices they are using, what pages are most popular, and more. We sort through less relevant information and focus on the data points that will best support your needs. From there, we are equipped with the knowledge to optimize your website for increased growth so we can learn more about your audience and therefore better engage and communicate with them.
2. Facebook Business Manager
This tool is especially important to those who run digital advertising campaigns on social media platforms such as Facebook and Instagram. The Facebook Business Manager software allows us to take a detailed look at everything happening behind the scenes of your advertising campaign. Not only will we be able to see high-level performance metrics such as the number of clicks, views, etc., but we are also able to gain key insights on consumer behavior and demographics that allow us to make improvements on targeting efforts. Smarter targeting means greater performance and lower cost per result, which is always our top priority!
3. Hootsuite
In addition to scheduling and managing social media content, Hootsuite also allows us to monitor the success of that content through advanced analytics and tracking information. We analyze data such as follower growth, changes in audience reach and demographics, content engagement, top-performing posts, and more. With this information, we can see what is working well and any necessary improvements for your overall social media strategy. We provide this information to you in a well-designed and streamlined presentation that is easy to follow and understand.
Like the interior design industry, the analytics universe is forever changing, which is why we stay up to date on the latest technologies and software to provide you with the most accurate, helpful, and optimal results.
Do you need help implementing and deciphering your online analytics? Contact The Dove Agency!